Regardless of whether I’m making something for work or for fun, I love understanding people and our intricacies in varying contexts. I find it fascinating to solve questions that riddle society. Sometimes they’re unconventional and sometimes they cut to the chase; Either way, I focus on how people feel and think first.
I believe that craft is just as important, if not more important than concept. This is why I always double and even triple-check technical aspects of design in addition to edge cases.
In personal projects, I always go in looking to learn form research and iterating. Regardless of whether I am able to finish the project, I make it a point to learn from each step of the way.